What’s New in Salesforce: Key Features from the Latest Release
Salesforce continues to innovate and enhance its platform with each new release, strengthening organisations to streamline, promote productivity and provide an extraordinary customer experience. Spring '25 and Summer '25 present a host of exciting features in release automation, AI, user experience and analytics. Here, some of the most impressive updates are deeply monitored.
Salesforce and its characteristics:
Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses manage their relations with customers, streamline procedures and improve profitability. Over the years, it has developed from a CRM tool to a broad platform that provides solutions for sales, marketing, service, analytics, and more.
What is Salesforce?
Established in 1999, salesforce pioneered the concept of software as a service (mother -in -law) for CRM. This allows businesses to access their customer data via the Internet-any time, without the need for-on-on-on-the-oriented infrastructure.
Core Features of Salesforce
1. Sales Cloud
Manage leads, accounts, contacts and opportunities.
Pipeline management and sales forecast.
Automation tools to streamline sales processes.
2. Service cloud
Omnichannel customer service (email, chat, phone, social).
Case Management and Knowledge Base.
Automation for AI-Interested Chatbots and Service Agents.
3. Marketing Cloud
Email Marketing and Automation.
Customer Travel and Campaign Management.
Advertisement and integration with social media platforms.
4. Commerce cloud
E-commerce solutions for B2C and B2B.
Privatisation and AI-based product recommendations.
Spontaneous customer experience in channels.
5. Experience Cloud (East Community Cloud)
Create portals, websites and forums for customers, partners and employees.
Self-service portal and knowledge-sharing hub.
6. Analytics Cloud (Tableau CRM)
Advanced business intelligence and visual analytics.
AI-powered insight with Einstein Discovery.
Integration with many data sources.
7. Appexachenge
Salesforce app marketplace with thousands of third-party apps.
Custom solution for industry-specific needs.
8. Einstein AI
Predictive Analytics and Automation run by Artificial Intelligence.
Smart suggestions for sales representatives, service agents and abolitions.
Natural language processing and image recognition.
9. Flow and automation equipment
Visual flow builders for business process automation.
Robotic process automation (RPA) and manifesto tools for admins.
10. Mobile app Access
Salesforce data when you go.
Offline data access and mobile-specific adaptation.
Customisation and Development
Lightning platform drag-and-drop app builder.
Custom UI component and workflows.
Apex and Visualforce APEX:
Salesforce's ownership programming language.
Visualforce
Custom is used to create UI interfaces.
Lightning Web component (LWC)
Modern web standards-based development structures.
Excessive performing and scalable UI development
Safety and compliance, Role-based access control and field-level security.
Data encryption and compliance with GDPR, HIPAA, etc.
Multi-Factor Authentication (MFA) and Audit Logging.
Cloud architecture
Salesforce is built on a multi-tenant cloud architecture, which means: All users share the same infrastructure and code base. Updates originally roll out in all tenants. Scalability and performance are managed centrally.
Agentforce 2.0: Elevating AI-Powered Digital Labour
With the introduction of Salesforce's Agentforce 2.0 in February 2025, we now have another large step forward for AI-driven automation. Agentforce 2.0 has:
AI-Assisted Agent Creation: This allows AI to recommend topics, instructions and actions at creation time when building agents from scratch.
Agentforce Tester: This gives users the ability to test agents at scale using AI-generated scenarios
Additional Language Support: This adds more languages to the Prompt Builder
These enhancements provide businesses the ability to implement intelligent agents across multiple platforms, such as Slack, to automate work and increase efficiency.
Automation Enhancements: Streamlining Processes
Einstein for Flow (Beta)
Admins can create workflows based solely on natural language text prompts, making the creation of automations simple! This feature is helpful for those who are new to flow creation because it makes the flow creation process more intuitive.
Automation Lightning App
Salesforce has developed a primary location for the administration of all automation tasks (flows, errors, community-based links, etc.), as established in the main app. With this addition, automations can be discovered and developed with the user flow. This consequently removes the backend-oriented nature of the function and brings it forward, improving access to all automation tasks for Admins.
Enhanced Analytics and Dashboards
Rich Text, Images, and Widgets in Dashboards
Users can now add rich text and image widgets into Lightning dashboards. This is particularly useful for providing descriptive details or graphic visuals. Users can add up to 25 widgets including charts, tables, images, and rich text to Lightning dashboards in all editions of Salesforce.
Expanded Dashboard Filters
Users can now filter dashboards using five filters rather than three. Users can narrow down more specific data and have greater target area. This feature makes it easier to avoid cloning and duplicating dashboards for different users and teams.
Transfer Dashboard Ownership
It is now much easier to transfer ownership of Lightning dashboards. Users now have the ability to transfer ownership of dashboards in bulk and also allow for a notification to be sent to the new owner in their email, making the administrative process of transferring dashboard ownership much easier.
Device-Specific Dynamic Forms
Salesforce now offers customers Device-Specific Dynamic Forms, so now customers can create customized and responsive user interface for a specific device. Users can now also set visibility rules for a human preference field based on its device form factor. This will let users build seamless experiences across desktop, tablet, ad mobile.
Enhanced Security Features
Mandatory Multi-Factor Authentication (MFA)
To better protect user data, Manufacturing has made the Multi-Factor Authentication required for logins into all new production orgs. This proactive approach will help protect against unauthorised access to data by adding another layer of security.
Sales and Forecasting Enhancements
Opportunity Splits and Forecast Submissions
Sales teams can now split sales credit between multiple territories. This change will improve existing forecasts and insights into each area's contribution. Forecast Submissions will present a snapshot of expected sales and allow for more accurate projections. The changes to Manager Judgment will enhance forecasting for the hierarchy and provide better means of identifying risk for the company.
Flow Repeater Element
The Flow Repeater Element introduces the ability for users to build more flexible and dynamic processes. The element allows for defined fields to repeat within a flow so the user can make complicated processes simpler for themselves, and improves the flow design experience as a whole.
Einstein Search Improvements
Einstein Search is now turned on by default for all organisations, and users now have access to an AI-powered experience through the global search bar. This means that users can work faster, users can complete tasks from search results, and results will be more relevant, so that an overall improvement in efficiency can be achieved.
Summary
Salesforce is a cloud-based Customer Relationship Management (CRM) platform that helps businesses manage sales, customer service, marketing, and more. It has offerings such as Sales Cloud, Service Cloud, Marketing Cloud, and AI functions through Einstein. It has automation, analytics, and customization, which supports business efficiency and customer experience. It recently also released some updates and new features such as AI-powered workflows, smarter dashboards, and enhanced mobile and security features. For more clarity, join Softronix today for secured future!
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